What's Happening

Snacks with Santa

December 12th


Children will have a chance to visit with Santa and enjoy cookies and milk at the sixth annual Snacks with Santa at the Mary G. Hardin Center for Cultural Arts.  This free event will be held in the center’s first-floor lobby.


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Small Business Saturday

November 28th


#shopsmallselfie Challenge


While shopping in Downtown Gadsden on Small Business Saturday, take a selfie in your favorite store and post to social media with #downtowngadsdenselfie to be entered to win a $50 Downtown Gadsden Gift Certificate.


2 winners will be chosen and announced on Monday, November 30th.


***Ask participating merchants for more instructions if

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North Pole Stroll

December 4th

5pm @ The Pitman Theatre



Come dressed in your best Holiday attire as we get ready for the Christmas Season.  Whether you come dressed as Santa, a snowman, your favorite Christmas movie character, or coordinate a team costume is completely up to you.



We will gather

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Christmas Open House

November 20 & 21


Many of the Downtown Merchants will offer tasty treats and warm drinks as you visit them for Christmas Open House Friday and Saturday!  Make sure you are on the lookout for the pesky little Elf on the Shelf, you never know where you might find him.  Thanks to Greater Gadsden Area Tourism, Santa will be

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Girls Night Out!

November 12th


Ladies, round up your friends and make your way to Downtown Gadsden for a night of fashion, food, fun and friends!  Several merchants will be open late with special promotions, refreshments, live music and unique events within their stores.  What a great opportunity to check some names off your Christmas list and even buy yourself to something

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